Francis J Herd Jr. died on the afternoon of April 28, 2025, holding the hand of his wife,
Sarah and with their dog, Mischa at his side. He lived with stage 4 colorectal cancer for
eight years and applied the mantra of “we hope until there’s scientific reason not to”. In
October of 2024, he was given the news that the cancer was spreading rapidly, and the
available treatments may not be as effective against it; that he had less than a year to
live. He then applied the mantra of “We enjoy what we can when we can,” which he did
until April of 2025. He died peacefully in his home after a long and valiant fight. His last
words were “I’m trying” and the final song he heard was his favorite band’s most
overplayed and beloved song, Led Zeppelin’s “Stairway to Heaven”.
Frank was born on December 14, 1966, in Perth Amboy, NJ to Frank J. Herd Sr and
Alice Herd (nee Deegan). He and his younger brother Tom were raised in Edison, NJ.
He was an overachiever at an early age, from memorizing pi to the fiftieth decimal and
the Greek alphabet in grammar school, to becoming the youngest certified soccer
referee in the state to being awarded as a National Merit Scholar in high school at St.
Joseph’s, where he thrived under the Jesuit teaching he received. He earned a full ride
for his college education and chose to live at home while pursuing his undergrad degree
at Rutgers, finishing with a BA in Sociology.
He overcame his natural shyness and started phone canvassing for New Jersey Citizen
Action in 1992, raising funds and educating citizens on the need for universal health
care and a patient’s bill of rights. He became a high achiever in this work and soon
started moving up the ranks and traveling across the country as part of his training.
When the New Jersey office closed, he traveled across the country to Seattle and many
of his New Jersey coworkers and friends followed him there. When he was offered the
opportunity to open and direct a new office in Minneapolis in 1997, he took it.
It was a gamble, but one that paid many dividends, as he met his wife, Sarah there, who
had travelled from Milwaukee, WI to help support the new office. Although many had
warned him this new office may not be sustainable, he and his team turned it into a
thriving call center for the Progressive Action Network and Frank became the go-to
“Great Communicator” Phone Canvass Director; known for helping new managers and
directors develop professionally and personally. Although his boss would often tell him
he was a boss, not a counselor, he counseled all regardless and helped gently guide
many to a better, more sustainable path than the one they were on before having met
him.
In 2007, Frank chose to leave the network for another opportunity. He was laid off as a
full-time employee, as were many in the Great Recession (although unlike most, Frank
was able to continue as an independent contractor with his previous employer for 20
more years). While receiving training as part of his unemployment obligations, he was
inspired by the work of his employment counselor. Ultimately, he was able to leverage
his skills, passion and interest and found a new career path, working with multiple non-
profits in multiple employment placement roles and in 2018, became a Placement
Coordinator for Vocational Rehabilitation Services at the State of Minnesota, a role he
enjoyed immensely and was so saddened to have to leave in 2024. Finally, Frank was
the counselor in name and duty that he should always have been. He was very proud of
his work and found a whole new family within the placement community, sat on multiple
boards, and graduated from the Emerging Leadership Institute in the spring of 2024, in
tandem with ongoing chemo treatment.
Frank and Sarah would often joke that “if it weren’t for the cancer”, things were going
well for them from 2017-2024; they bought their first house in 2015 in Columbia Heights.
They loved feeding their neighborhood squirrels and pollinators in the backyard and
filling the yard and house with their ever-growing owl collection. They counted
themselves very lucky to work remotely from home on a permanent basis after 2020.
Although they had to be careful during the pandemic and beyond because of his
immunocompromised state, they were able to have many backyard gatherings outdoors
and felt very lucky to have all that extra time together and with their dog and friends.
Frank was a great sports enthusiast and a longtime Steelers fan. He was very happy to
become a Loons season ticket holder in 2019, a bucket list wish for him that he was
able to share with friends, as his treatments allowed. Besides sports, video games,
crosswords, etc, limericks, puns and “dad jokes” held a special place in his heart. His
limericks were often shared with family and friends on social media, generating more
creative writing from those who read them (as well as many groans from those who
claimed they did not enjoy them, but will always think of Frank when they see one).
These are the facts of Frank's life, but his legacy is the many people and animals he
touched along the way. His family, his friends, his clients and his co-workers were all
changed in some significant way from knowing, interacting and just being with Frank.
Our connections with Frank live on in all of us and we all carry a bit of Frank in our
hearts. He is survived by this connected network of amazing people across the country,
his father, Frank Herd Sr., his brother Tom Herd and his partner, Holly Wood, his wife,
Sarah, his dog, Mischa, his two favorite backyard squirrels, Busty and Kinky and a
lifetime of laughter and memories that will be celebrated formally on October 12, 2025
at Wabasha St. Caves in St. Paul. Please follow his Facebook account and Caring
Bridge page, as further celebrations, testimonials, pictures, tributes and details will be
posted there.
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